I vividly remember a situation in which I gave adjusting (i.e. negative) feedback applying everything I knew about communication – I-messages, stating observable behavior, outlining negative consequences of the behavior, actionable wish – and still not getting my message through. The recipient was just like “So what? What’s so bad about alienating the other teams?”
For the longest time I didn’t understand what went wrong. I couldn’t grasp how he could not care about something, I care about so much. The developer in question is someone I have high regard for. Therefore “He doesn’t get it, because he’s an idiot” was an unlikely explanation.
Last week I finally figured it out: I listened to this podcast on feedback and got to know the DISC model. According to this model people’s behavior is dominated by one of 4 different styles:



